About Joe


Joseph D. Pluta is the Owner - Principal Broker and has been a Licensed Real Estate Broker in Hawaii since 1972. With over 40 years as being a licensed broker, Mr. Pluta has been directly involved in the sales of millions of dollars of property. Mr. Pluta graduated from the University of Hawaii with a BBA in Travel Industry Management and Real Estate.

Mr. Pluta's 30 years in the Real Estate and Travel Industry in Hawaii have been devoted to a myriad of diversified positions from the ground floor up in restaurants, hotels, and condominium hotels. Originally from Chicago working with his parents in the family restaurant and bar business, he came to Hawaii in the submarine service of the U.S. Navy. He worked in various positions in the travel industry while he attended the University of Hawaii and gradually climbed up the industry ladder of success.

Mr. Pluta is credited for starting the first dedicated condominium hotel in the State of Hawaii at the Fairway Villa in Waikiki in 1974. In 1979 he came to Maui as General Manager of the Papakea Beach Resort. In 1980 he purchased the management contracts and formed Resorts Pacifica Inc. which managed the Papakea Association and Vacation Rental Program. In 1991 he formed Pluta & Associates Inc. d.b.a.: Maui Destination Marketing to focus on diversification and starting the posturing of a structure to expand his business beyond Papakea where he has maintained real estate and vacation rental clients for the past 20 years. In 1996 Mr. Pluta was inducted into the University of Hawaii's Alumni Hall of Honors.

He is a current member of the Realtors Association of Maui. Lahaina Rotary, and volunteers on a number of committees in the community.

Currently, he is president of the West Maui Improvement Foundation, Inc., and Vice President of West Maui Taxpayers Association.  See www.westmaui.org, and www.westmauiimprovementfoundation.org for further information.

He is also, President of Church on the Go, Inc. (see www.ChurchOnTheGo.us)

Mr. Pluta is also Past President/Current Director of West Maui Taxpayers Association, Past President of the Lahaina Rotary Club, Past President of the Maui Hotel Association, Past Secretary and Executive Board member of the Maui Visitors Bureau, Chairman of the Lahaina Rotary Foundation Committee, and a Past President/Director of the School of Travel Industry Management Alumni Association.






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